Over a Quarter of Consumers Worried that Poor Broadband will Ruin Their Holidays, Research Survey Shows

Millennials especially concerned, as 45 percent of 16-24 year olds express worry

New Technologies on the Horizon Can Help Great Britain Achieve 100% High-Speed Broadband Coverage

London, December 19, 2016: As broadband connectivity becomes more important this holiday season, from getting in touch with friends and family to providing much-needed entertainment, more than a quarter of British consumers (27%) are worried about poor broadband spoiling their festive experience: including Christmas, New Years and TV experiences such as the Strictly Come Dancing and X Factor finals, according to a new consumer survey commissioned by broadband services provider Viasat. Millennials are even more concerned, with 45 percent of 16-24 year olds expressing worry. This comes after 21% had their summer of sport, including the Olympics, Euro 2016 and Wimbledon, disrupted. With many consumers still unaware whether they have access to superfast broadband, the potential of a connected holiday season may be lost for many.

Conducted by TNS on 2,012 GB adults aged 16-64, key survey findings include:

  • 28 percent of 16-24 year olds are worried about poor broadband affecting Christmas itself, while 24 percent fear for their New Year’s holiday

  • Londoners are the most concerned about poor broadband over the festive season (36%), and the South East & East of England the least (22%)

  • Londoners also suffered the most disruption to their summer of sport; 33% said poor broadband spoiled their experience

  • Many areas of the UK won’t have access to superfast broadband this holiday season – previous survey findings show that only 48 percent of consumers believe that they can access superfast broadband (24Mbps) in their area - link

New Systems Poised to Offer Broadband Coverage Countrywide

Viasat is developing an advanced satellite-based broadband communications solution to offer competitive broadband services across  Europe. The Company is currently working on a Viasat-3 ultra-high capacity satellite platform for Europe, Middle East and Africa (EMEA). This satellite system is expected to deliver more than 1,000 Gbps - or 1-Terabit per second (Tbps) - of network capacity to enable affordable and widely available high-speed, high-quality internet, including video streaming. The Viasat-3 platform will be capable of delivering a 100+ Megabit per second (Mbps) residential internet service, enabling 4K ultra-high definition video streaming.

Comments from Marc Agnew, vice president, Viasat Europe

“Just like charitable giving, festive meals and holiday decor, the internet has fast become a core part of the holiday season. For many, it is essential for connecting with far away loved ones; or a way to shop for gifts without having to experience those endless long lines; while for others they will turn to streaming services such as Netflix for their Christmas films, Spotify to soundtrack their New Year’s Eve party, or YouTube for extended Yule log fireplace videos.”

“Many homes throughout Europe remain unable to access superfast broadband, with the holidays offering a revealing glimpse at what these homes are missing out on. Today, Viasat is working on next-gen satellite and cloud technologies to ensure that in tomorrow’s holiday season everyone has access to a high quality holiday connection.”

Supporting Statistics on the Connected Christmas and the Summer of Sport

Connected Christmas statistics

Summer of sport – digital viewing stats

  • During the Rio Olympics 30.2m UK browsers streamed the action on BBC iPlayer and on BBC Sport http://www.bbc.co.uk/sport/olympics/37156975

  • BBC Sport's Olympic coverage reached 68.3m devices in the United Kingdom, and 102.3m globally

  • On 'Super Sunday' (when Great Britain won five gold medals) BBC sport had 19m unique browsers across the world

  • The Wales v England Euro 2016 match set a new BBC record for live online viewers. 2.3 million people tuned in to watch, smashing the previous high of 820,000 for the London 2012 Olympic tennis finals http://www.walesonline.co.uk/lifestyle/tv/wales-v-england-euro-2016-11486665

Download the Infographic

Great Britain Holiday Perception Survey

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Press Release