Top Holiday Opportunities with Viasat Advertising
Help your holiday campaigns take flight
As we move into the final quarter of the year, the holidays are fast approaching. And for brands and marketers, they present a significant opportunity to capture new customers and drive-up sales.
As consumers board flights to head home or for vacations during the holidays, you can tap into in-flight advertising to capture their attention in a distraction-free environment. Here’s how to make the most of it.
The advertising value of holiday travel
The holiday season is one of the busiest times of year for air travel. In fact, the U.S. Transportation Security Administration (TSA) reported that an average of 2.3 million passengers passed through airport checkpoints per day between Halloween and New Year’s Eve in 2023.1 This number will likely increase this year, if the rise in travelers on Memorial Day is any indication.
When combined with consumers' holiday bargain-hunting and gifting mindset, this spike in travel creates a favorable environment for driving sales. Case in point — in the last five years, the average consumer has spent about $8662 during the holidays.
A significant percentage of holiday sales are expected to be driven by online sales, with 38% of surveyed brands predicting their online revenue to grow by more than 10% this holiday season.3
Drive immediate action with Sponsored Internet ads
Viasat’s Sponsored Internet ads provide a unique opportunity to capitalize on the seasonal travel surge. Not only can you place your ads in front of consumers in a captive, distraction-free environment, but after viewing your video ad, passengers unlock a free Wi-Fi session and are redirected to your landing page of choice. As they’ll likely be looking for holiday deals already, Sponsored Internet ads provide the perfect platform to take immediate action with your brand.
Flight time is prime time for these holiday moments
Viasat’s in-flight advertising solutions help you get in front of your potential buyers while they’re en route to their holiday destinations. Here are some prime marketing moments to capture in-flight attention:
Black Friday/Cyber Monday
Thanksgiving week is a prime opportunity for in-flight advertising campaigns, as it represents a peak time period for both air travel volume and consumer spending. Advertisers can use Sponsored Internet campaigns to highlight Black Friday/Cyber Monday promotions, directing consumers to promotional landing pages for immediate action. These ads can be targeted based on destination, promoting brick and mortar locations or major shopping events.
Christmas travel
The weeks surrounding the Christmas holiday see some of the highest traveler volumes of the year. Use these weeks to reach the masses who are heading home or flying out for holidays. Ads highlighting holiday promotions, last-minute deals, or destination-specific events could be particularly effective.
Holiday break
Christmas and Thanksgiving aren’t the only times when flights fill up. There's also the time when colleges break for holidays and then reopen in early January. During this period, high volumes of college students take to the skies to/from school. Ad campaigns targeting flights into and out of key college destinations like Los Angeles, New York, Chicago, Boston or Philadelphia can help you reach high volumes of college students in a distraction-free environment.
Ring in the holidays with Viasat Advertising
Help your campaigns take flight during the busy holiday season with Viasat’s in-flight advertising solutions. Whether you’re looking to extend your existing campaigns in-flight or promote exclusive in-flight offers, Viasat Advertising can help you cut through the noise.
Connect with the Viasat Advertising team to get started.